Whether it is a particular way we make tea or the way we welcome new team members, rituals are part of our daily lives and can produce remarkable positive results. They tap into something deep within us and add meaning and intention to our actions. Over the last few years, we have been working on understanding how to design rituals. We have helped improve product and brand experiences, we have shown helped people gain control over their unhealthy cravings and we have helped communities create more meaningful bonds. 


Performing a simple ritual before eating your meal can make it more enjoyable. A negotiation that begins with a handshake will have better joint outcomes. Rituals, emergent or long-standing, enrich our everyday lives. We design rituals that lead to improved outcomes for individuals, groups and organisations. Watch the video to see the work we have doen to help designers improve their understanding of rituals and behsvior change.